It was hard to shake (nor did we want to) the world of sport as a strong metaphor and fortuitous crossover for Jamie’s real estate brand. After all, his engaging, energetic and highly disciplined approach to informing and guiding his clients is a natural inclination spawned by his life-long experience and dedication to top performance in sports (you name it), and his previous work in the sporting goods industry. Home Court Advantage and always on-the-ball emerged as strong introductory and memorable brand positioning statements, garnering both his Vancouver focus and his tireless work ethic. We carefully integrated this thinking into a total brand programme and a turnkey system for easy direction and implementation of all his marketing materials and website.