Daniela Murano
Your Mortgage Shopper

Concept Development. Copywriting. Graphic Design. Photography. Print Materials. Website. Social Media.

As a rule, the mortgage broker ’s overture informs us of the flexibility they have in securing a mortgage because of the plethora of lenders they can access (’shop’). We made this fact and the ‘shopping’ theme the focal point of Daniela Murano’s brand. This focus facilitated distinctive and memorable photography, copy and design for all her communication marketing needs – from business cards, stationery, social media and advertising to her engaging website. Let’s Go Shopping, Daniela!

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DANIELA MURANO
Your Mortgage Shopper

“When I contacted Colin to explore a creative approach that would distinguish me in my world of mortgage brokering, he said let’s try exploring the ‘obvious’ – namely, why not consider a brand built around the idea of ‘shopping’ since that’s basically what mortgage brokers do – source or ... ‘shop’ ...for the best financing option for their clients. And so was born the concept of your mortgage shopper. I can’t over emphasize how creatively (illuminating photography, copy and graphics,) Colin turned this (seemingly obvious) option into a truly impactful and memorable brand and positioning statement.”

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