When crafting a personal brand for a REALTOR like Marco, the challenge was balancing geographic influence with individual distinction. For Marco, the solution was a singular statement that captured both. His deep-rooted connection to Deep Cove and Vancouver’s North Shore was undeniable, as was his reputation for expertise and reliability. A Shore Thing emerged as the perfect blend—a play on words that conveyed both his local focus and the certainty he brings to every transaction. From photography to design and copywriting, every creative element stemmed from this concept, resulting in a compelling, memorable brand that sets Marco apart in a highly competitive market.